SocialitesJoin the waiting list
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This is the exact plan we're using to fill the Socialites waiting list, step by step. Change the answers and it rewrites itself for your product, your customers and your launch date. No sign-up needed.

Your answers

Tell it what you're launching.

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1One promise

Say what they get in one line.

People join for a result, not a feature list. If a stranger can't repeat your promise after reading it once, it's too long.

Your promise

3 headlines to test on your sign-up page
    Ours"A month of social media, done in ten minutes." It's on our page, our posts and our link previews, word for word.
    2A reason to join now

    Give "later" a cost.

    "I'll sign up later" means never. A real date and a real perk for early people turns interest into a sign-up today. Only ever use deadlines you will keep.

    Your early-bird offer

    Your deadline line

    OursThe waiting list gets the Launch Pass first, from 9 November, before anyone else. The Insider referral campaign ends 30 November.
    3A 20-second sign-up

    Ask for less. Get more.

    Every extra field loses people. Ask for a name and an email (and permission to email them). Ask everything else after they're in, as optional taps.

    Your sign-up page, top to bottom
      OursOur first form asked 3 questions before the email. Almost everyone left. Now it's name and email first, and the questions come after, with a Skip button. We changed it in an afternoon.
      4An instant gift

      Pay them back the moment they join.

      A waiting list is a promise about later. A gift is proof right now. Make it something useful on its own, cheap for you to give a thousand times.

      Your gift

      Where it shows
      • As the first perk on your sign-up page
      • On the "you're in" screen, with a button to open it
      • In the welcome email
      OursJoin our waiting list in South Africa and you get the festive content calendar: every date that matters from Diwali to January, with a post idea and a caption for each.
      5A reason to share

      Turn every member into a recruiter.

      The cheapest sign-up is one your members bring. Reward a small, reachable number of friends, and only count friends who confirm their email.

      Your referral offer

      The message they forward

      OursBring 3 friends who confirm and you get 14 days of Socialites Growth free. Each friend also moves you 5 places up. Top referrers win months free.
      6Reach in waves

      Warm people first. Strangers last.

      People who know you convert ten times better than strangers. Start there, then widen the circle each week, and save the loudest push for the deadline.

      Wave 1 · first message (one by one, never a broadcast)

      When they say yes

      After they join: the ask

      Wave 2 · community post (read each group's rules first)

      Wave 3 · 5 hooks for short videos
        Ours150 personal WhatsApp messages, "comment for a free post" in Facebook groups, two TikToks a day with our Socialites Crew, and a stand at local markets.
        7Count and double down

        Give every channel its own link.

        Once a week, count three things: messages sent, replies, sign-ups. Do more of what works and drop what doesn't. These are starting targets to beat, not promises.

        Your starting targets
        OursEvery post, message and video points to a tagged link, so we know which ones bring sign-ups. The rest we stop doing.
        The hard part

        Plans don't post themselves.

        Doing it all yourself

        Writing, designing and scheduling every post in this plan. Our estimate: about 45 minutes a post.

        With Socialites

        ~10 min

        a week to approve. Socialites plans the month around your dates, writes the posts in your voice and makes the photos. Nothing posts without your yes.

        Email me my plan

        We'll send you the link to this plan and put you on the Socialites waiting list, so you get in first.

        This page is step 6 of our own plan: a free tool that's worth sharing. If it helped, send it to one person who's launching something.

        Your plan updates as you type. Share it, and it opens exactly as you see it.
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