Say what they get in one line.
People join for a result, not a feature list. If a stranger can't repeat your promise after reading it once, it's too long.
This is the exact plan we're using to fill the Socialites waiting list, step by step. Change the answers and it rewrites itself for your product, your customers and your launch date. No sign-up needed.
Start from an example, or type over ours. Your answers stay in your browser.
People join for a result, not a feature list. If a stranger can't repeat your promise after reading it once, it's too long.
"I'll sign up later" means never. A real date and a real perk for early people turns interest into a sign-up today. Only ever use deadlines you will keep.
Every extra field loses people. Ask for a name and an email (and permission to email them). Ask everything else after they're in, as optional taps.
A waiting list is a promise about later. A gift is proof right now. Make it something useful on its own, cheap for you to give a thousand times.
The cheapest sign-up is one your members bring. Reward a small, reachable number of friends, and only count friends who confirm their email.
People who know you convert ten times better than strangers. Start there, then widen the circle each week, and save the loudest push for the deadline.
Once a week, count three things: messages sent, replies, sign-ups. Do more of what works and drop what doesn't. These are starting targets to beat, not promises.
Writing, designing and scheduling every post in this plan. Our estimate: about 45 minutes a post.
a week to approve. Socialites plans the month around your dates, writes the posts in your voice and makes the photos. Nothing posts without your yes.
We'll send you the link to this plan and put you on the Socialites waiting list, so you get in first.
This page is step 6 of our own plan: a free tool that's worth sharing. If it helped, send it to one person who's launching something.