Your campaign command centre
Plan, create, publish, sell and measure. Everything a campaign manager does, in one place, built for South African brands.
Getting started
Create posts now
Socialites writes, scores and briefs the visuals. You approve, and it posts at the best time.
Next best actions
See it work: 30-second Test Drive
One click runs the whole engine: idea in → drafts written & scored → one approved → one posted. Perfect for showing a client.
What your agent has been doing
My Brands
Each brand teaches Socialites how to sound and what to post. Manage one business or twenty.
Share Ideas
Drop in anything — a photo, a thought, an offer. Socialites turns it into content.
Photos and videos are attached to posts as-is. Text files (.txt/.md) are read so the agent can rework your articles.
Approve Posts
Read, tweak if you like, tap approve. Socialites posts it at the time you pick.
Posted
Link in Bio
Turn followers into customers: one shoppable link for Instagram, TikTok, Facebook and WhatsApp.
- 1They commentA follower comments "PRICE" on your post
- 2Auto-DMSocialites DMs them your link straight away
- 3Your pageProducts, WhatsApp, specials, all in one place
- 4They payCard or EFT through Paystack, in rand
- 5You get paidPaystack pays your bank. The order shows here.
Profile
Social icons
Type your @handle or paste a link. Leave blank to hide. WhatsApp: your number, e.g. 082 123 4567.
Blocks
Tap a block to edit it. Use the arrows to reorder.
Live preview: updates as you type
Orders
Page views
Most tapped
Where visitors came from
Countries
People who joined your list
Everyone here ticked the marketing consent box (POPIA). The CSV includes when they agreed.
Comment a keyword, get a DM
Example: "Comment PRICE and we'll DM you the price list." Use * as the keyword to reply to every comment.
Try it
Connect to Instagram / Facebook
Instagram only lets approved apps send DMs, so Make.com or ManyChat does the sending. Socialites decides what to say:
- In Make.com, start a scenario with Instagram for Business → Watch comments (or Facebook Pages → Watch comments).
- Add HTTP → Make a request: POST to the address below, body JSON
{"comment": "…", "username": "…"}. - Add a filter
matched = true, then Instagram → Send a private reply with themessagefield.
Keep this address private. Anyone who has it can test your keywords.
QR code
Print it on flyers, your counter, packaging and delivery bags. Scans show up as "QR code" in Analytics.
A link for each channel
Use a different link in each place so Analytics shows which channel brings customers.
Your plan
Your plan covers publishing, analytics and your team. Credits pay for what AI makes: posts, articles, carousels, photos and videos. Payments are handled securely by Paystack.
Have an access code?
Plans
Team
Invite your marketing team, colleagues or staff. Everyone shares your brands, plan and monthly allowance.
Launch
Starting something new? Go from no accounts to launched: what to set up, where and how to post, your first ads and what it all costs.
Strategy
Positioning, audience, content pillars and a 90-day plan. The posts come out of the plan, not the other way round.
Messages
Every comment your keyword automation sees, and any message you paste in. Answer the ones that need a person, with a suggested reply when you want one.
Competitors
Follow up to three rivals. See how fast they grow and how often they post, then get a plain-English teardown and three posts to write.
Campaigns
One goal, one offer, every channel. Socialites writes the posts, puts the offer on your Link in Bio, and shows exactly what it earned.
Connections
Link your social accounts once. Socialites publishes your approved posts to them automatically.
Secure by design
You log in on each network's own page and approve access. Socialites never sees or stores your passwords.
Instagram tip
Instagram needs a free Business or Creator account linked to a Facebook Page. Switch in the Instagram app under Settings → Account type.
Disconnect anytime
Remove access from the same connect page, or from the network's own settings. Nothing posts without your approval.
Studio
Phone photo in, campaign-ready photos and videos out.
1. Your product photo
2. Choose a scene
2. Choose the motion
Your library
Branded templates free
Offer tiles, announcements, review cards, countdowns and story frames in your brand colours and font. Type the words once and get ten designs to choose from.
Analytics & reports
Everything your marketing did, and what it earned.
From post to purchase
Where people drop off between seeing your content and buying.
Which posts sold
Every link you publish is tagged, so visits, taps and sales trace back to the post that sent them.
Link in Bio visits
Posts published per week
Posts by channel
Content mix
Where visitors came from
Best sellers
Campaigns
Monthly client reports
A polished, shareable report with an executive summary written by the AI. Save it as PDF or send the link.
Profile
Your details, your business details for reports, and your usage this month.
You
Business details
Shown on your monthly reports. On Agency, reports carry your name and logo instead of Socialites'.
Your plan this month
Change password
Planner
Important South African days coming up — public holidays, retail moments and observances. One tap and Socialites writes posts for that day, scheduled and ready for your approval.
Days worth planning for
Your schedule
Overview
Is Socialites making money this month, and where is it leaking.
Refer & earn
Share Socialites and earn on every plan payment from the people you bring.
Clients
Give each client their own login. They see only their brands, share ideas and approve posts — you see everything, track usage and bill them.
Add a client login
Settings
Access codes
Give someone free access: they enter the code when signing up, or on their Plan page. Unlimited credits means Socialites never charges them for AI work, so you carry the API costs.
AI writing (Claude)
1. Get a key → 2. Paste it below → 3. Save → 4. Test. That's it — Socialites writes with real AI.
Social connections (publishing)
Lets every customer link their own Instagram, Facebook, TikTok, LinkedIn, X, YouTube and Threads on a secure page. Upload-Post is recommended (about US$50/month for 25 brands; free tier for testing). Ayrshare is the more expensive alternative.
Higgsfield (AI product photos)
Create an API key at console.higgsfield.ai and paste the key ID and secret. Product photos use Higgsfield Marketing Studio (from about US$0.01 an image).
Posting
Approved posts are sent here at their scheduled time. No webhook = safe simulated posting for demos.
Email (Resend)
Invites, access codes, welcome and trial emails, receipts, team invites and monthly reports. 1. Sign up at resend.com → 2. Add and verify your sending domain → 3. Create an API key and paste it here → 4. Set the from address on that domain → Save. Until then every email waits in the outbox on Overview.
Founding Member offer
Shown on the Plan page to people who came through the waiting list. Growth at a locked monthly price for a fixed number of months, for the first N members. Click "Create / update plans on Paystack" after changing it.
Affiliate programme
Customers and marketers get a personal link. They earn this percentage of every plan payment from the people they refer, for a set number of months. Credit top-ups and test payments never earn commission. Paid out by EFT when you mark it paid.
Paystack (shop payments & client plans)
1. Open your Paystack dashboard → Settings → API Keys & Webhooks → 2. Paste your secret key below (start with the test key sk_test_…) → 3. Paste the webhook URL into Paystack → 4. Save.
Plans & commission
What clients pay per month, and the % ARVIS keeps from every sale on their page. Paystack pays the rest straight to the brand.
| Plan | Price / month (R) | Commission on sales (%) | Credits / month | On Paystack |
|---|
Credit prices
How many credits each AI action costs. A credit sells for about R1 in top-ups; the defaults keep roughly 75% margin after supplier costs (see scripts/cost-model.js).
| Action | Credits |
|---|
Billing (used in client usage reports)
Usage reports total these automatically: monthly fee + (published posts × per-post fee).
